Advanced Typography | Final Compilation
Melvin Yung Khun Yew | 0357241 | Bachelor of Design (Hons) in Creative
Media
GCD61004 Advanced Typography
Week 14
Final Compilation
These are the jump links to each part of this portfolio
Portfolio Links
Submission
Axial system
PDF - The Vowl movie poster
- Black wordmark on white background
Fig 2.1.1 Black wordmark - White wordmark on black background
Fig 2.1.2 White wordmark - Colour palette
Fig 2.1.3 Blueish color palette - Wordmark in actual colours on the lightest shade of the colour palette
Fig 2.1.4 Light wordmark - Wordmark in the lightest shade of the colour palette on the darkest shade of the colour palette
Fig 2.1.5 Dark wordmark - Task A PDF combineFig 2.1.6 Combined on 20 June 2024
- Workmark animationFig 2.1.7 Animation created on 20 June 2024
- Collateral 1, 2, 3 in PNG
Fig 2.2.1 Clothes Mockup Fig 2.2.2 Stickers Mockups Fig 2.2.3 Tote Bag Mockup - Collateral 1, 2, and 3 in PDFFig 2.2.4 Combined on 20 June 2024
- Instagram link
My Instagram
Click here if the button is not accessible:
https://www.instagram.com/meyukhye_alt/ - IG screen grab with good resolution
Fig 2.2.5 Created on 20 June 2024
Fig 3.3.1 Font Application 1 |
Fig 3.3.2 Font Application 2 |
Fig 3.3.3 Font Application 3 |
Fig 3.3.4 Font Application 4 |
Fig 3.3.5 Font Application 5 |
My reflections
Learnings
During my advanced typography module last semester, I delved into various fundamental and advanced aspects of typography that have significantly broadened my understanding and skills. One of the primary areas of learning was typographic systems. I discovered how different systems can be used to create cohesive and harmonious designs, understanding the importance of hierarchy, alignment, and spatial organization.
I also explored the playful side of typography by integrating typographic fonts with graphical elements inspired by man-made patterns on rattan mats. This assignment challenged me to think creatively about how typefaces interact with textures and patterns, enhancing my ability to blend typography with cultural and aesthetic elements.
Another crucial learning experience was developing my brand identity. By creating key typographic artwork that reflects my personality, I learned how typography can be a powerful tool for personal branding. This exercise taught me the importance of consistency and the impact of type choices on conveying my unique style and identity.
Finally, I tackled the complex task of creating a complete font family and applying it to various design projects. This process was intensive but rewarding, providing me with practical skills in font design and application. It also emphasized the significance of versatility and cohesion within a font family, ensuring that the typefaces work well together across different mediums and contexts.
Observations
Throughout the module, I made several observations that have deepened my appreciation for typography. I noticed how typographic systems serve as the backbone of effective design, providing structure and clarity. This observation highlighted the importance of meticulous planning and attention to detail in typographic work.
When experimenting with typographic fonts and graphical elements, I observed how textures and patterns could influence the perception of type. The rattan mat patterns added a unique dimension to the fonts, demonstrating how cultural and environmental factors can inspire and enrich typographic design.
In creating my brand identity, I observed the profound impact of typographic choices on personal branding. The typefaces I selected and the way I arranged them played a crucial role in conveying my personality and professional image, underscoring the importance of thoughtful type selection in branding.
The process of developing a complete font family revealed the complexity and depth of typography. I observed the need for consistency in style and functionality across different weights and styles within a font family. This observation reinforced the idea that font design requires both creative and technical expertise.
Findings
The assignments and exercises in this module led to several key findings. Firstly, I found that understanding typographic systems is essential for creating visually appealing and functional designs. Mastery of these systems can greatly enhance the readability and aesthetics of any design project.
I also found that playing with graphical elements and integrating them with typography can produce innovative and culturally resonant designs. This approach can make typographic work more engaging and meaningful by reflecting the patterns and textures of everyday life.
In developing my brand identity, I discovered the importance of aligning typographic choices with personal and professional values. The right typefaces can significantly enhance the impact of a brand, making it more memorable and distinctive.
Finally, creating a complete font family taught me that typography is a continuous learning process. While I have gained valuable skills and knowledge, there is still much to learn, particularly regarding the technical aspects of font creation. This realization has motivated me to continue exploring and refining my typographic skills.
In conclusion, my advanced typography module has been a transformative experience, equipping me with foundational and advanced skills in typography. However, I recognize that the journey is far from over, and I am eager to continue learning and growing in this fascinating field.
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