Advanced Typography | Final Compilation

Melvin Yung Khun Yew | 0357241 | Bachelor of Design (Hons) in Creative Media
GCD61004 Advanced Typography
Week 14


Final Compilation

These are the jump links to each part of this portfolio



Portfolio Links

▼ Task 1: Exercise (Type Expression and Text Formatting)

▼ Task 2: Key Artwork & Collateral

▼ Task 3: Exercise (Type Expression and Text Formatting)


Submission

Task 1 |  Exercise: Typographic Systems & Type & Play
Task A
Axial system
Fig 1.1.1 Axial System on 7 May 2024


Radial System
Fig 1.1.2 Radial System on 7 May 2024

Dilatational System
Fig 1.1.3 Dilatational System on 7 May 2024


Random System
Fig 1.1.4 Random System on 7 May 2024


Bilateral System
Fig 1.1.5 Bilateral System on 7 May 2024


Grid System
Fig 1.1.6 Grid System on 7 May 2024


Modular System
Fig 1.1.7 Modular System on 7 May 2024


Transitional System
Fig 1.1.8 Transitional System on 7 May 2024

Here's the PDF for the final outcomes without guides first and later with guides.
Fig 1.1.9   Final typographic systems without guides   9 May 2024

Fig 1.1.10   Final typographic systems without guides   9 May 2024

Task B
Here's the link to the PDF file of the movie poster "The Vowl" as it's too large to preview.

PDF - The Vowl movie poster

Fig 1.2   The final version of movie poster 16 May 2024


Task 2 |  Key Artwork & Collateral
Task 2A Key Artwork
  1. Black wordmark on white background

    Fig 2.1.1 Black wordmark


  2. White wordmark on black background

    Fig 2.1.2 White wordmark


  3. Colour palette

    Fig 2.1.3 Blueish color palette


  4. Wordmark in actual colours on the lightest shade of the colour palette

    Fig 2.1.4 Light wordmark


  5. Wordmark in the lightest shade of the colour palette on the darkest shade of the colour palette

    Fig 2.1.5 Dark wordmark


  6. Task A PDF combine
    Fig 2.1.6 Combined on 20 June 2024

  7. Workmark animation
    Fig 2.1.7 Animation created on 20 June 2024 
Task 2B Collateral
  1. Collateral 1, 2, 3 in PNG
    Fig 2.2.1 Clothes Mockup

    Fig 2.2.2 Stickers Mockups

    Fig 2.2.3 Tote Bag Mockup


  2. Collateral 1, 2, and 3 in PDF
    Fig 2.2.4 Combined on 20 June 2024

  3. Instagram link

    My Instagram

    Click here if the button is not accessible:
    https://www.instagram.com/meyukhye_alt/

  4. IG screen grab with good resolution
    Fig 2.2.5 Created on 20 June 2024

Task 3 |  Type Exploration and Application

Font (PNG)
Fig 3.1.1 "War Scar" font


Font (.ttf file)

Fig 3.1.2 "War Scar" font .ttf file

Font Presentation (PNG & PDF)

Fig 3.2.1 Font Presentation 1


Fig 3.2.2 Font Presentation 2


Fig 3.2.3 Font Presentation 3

Fig 3.2.4 Font Presentation 4

Fig 3.2.5 Font Presentation 5


Fig 3.2.6 Font Presentation (PNG)


Fig 3.2.7 Font Presentation (PDF)

Font Application (PNG & PDF)
Fig 3.3.1 Font Application 1

Fig 3.3.2 Font Application 2

Fig 3.3.3 Font Application 3

Fig 3.3.4 Font Application 4

Fig 3.3.5 Font Application 5

Fig 3.3.6 Font Application (PNG)

The file is too large to preview on web PDF, click the button below to download it.


Access the Assignment 3 folder here:


My reflections

Learnings

During my advanced typography module last semester, I delved into various fundamental and advanced aspects of typography that have significantly broadened my understanding and skills. One of the primary areas of learning was typographic systems. I discovered how different systems can be used to create cohesive and harmonious designs, understanding the importance of hierarchy, alignment, and spatial organization.

I also explored the playful side of typography by integrating typographic fonts with graphical elements inspired by man-made patterns on rattan mats. This assignment challenged me to think creatively about how typefaces interact with textures and patterns, enhancing my ability to blend typography with cultural and aesthetic elements.

Another crucial learning experience was developing my brand identity. By creating key typographic artwork that reflects my personality, I learned how typography can be a powerful tool for personal branding. This exercise taught me the importance of consistency and the impact of type choices on conveying my unique style and identity.

Finally, I tackled the complex task of creating a complete font family and applying it to various design projects. This process was intensive but rewarding, providing me with practical skills in font design and application. It also emphasized the significance of versatility and cohesion within a font family, ensuring that the typefaces work well together across different mediums and contexts.

Observations

Throughout the module, I made several observations that have deepened my appreciation for typography. I noticed how typographic systems serve as the backbone of effective design, providing structure and clarity. This observation highlighted the importance of meticulous planning and attention to detail in typographic work.

When experimenting with typographic fonts and graphical elements, I observed how textures and patterns could influence the perception of type. The rattan mat patterns added a unique dimension to the fonts, demonstrating how cultural and environmental factors can inspire and enrich typographic design.

In creating my brand identity, I observed the profound impact of typographic choices on personal branding. The typefaces I selected and the way I arranged them played a crucial role in conveying my personality and professional image, underscoring the importance of thoughtful type selection in branding.

The process of developing a complete font family revealed the complexity and depth of typography. I observed the need for consistency in style and functionality across different weights and styles within a font family. This observation reinforced the idea that font design requires both creative and technical expertise.

Findings

The assignments and exercises in this module led to several key findings. Firstly, I found that understanding typographic systems is essential for creating visually appealing and functional designs. Mastery of these systems can greatly enhance the readability and aesthetics of any design project.

I also found that playing with graphical elements and integrating them with typography can produce innovative and culturally resonant designs. This approach can make typographic work more engaging and meaningful by reflecting the patterns and textures of everyday life.

In developing my brand identity, I discovered the importance of aligning typographic choices with personal and professional values. The right typefaces can significantly enhance the impact of a brand, making it more memorable and distinctive.

Finally, creating a complete font family taught me that typography is a continuous learning process. While I have gained valuable skills and knowledge, there is still much to learn, particularly regarding the technical aspects of font creation. This realization has motivated me to continue exploring and refining my typographic skills.

In conclusion, my advanced typography module has been a transformative experience, equipping me with foundational and advanced skills in typography. However, I recognize that the journey is far from over, and I am eager to continue learning and growing in this fascinating field.





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