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Showing posts from December, 2025

Art Direction | Art Guide Document

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Melvin Yung Khun Yew | 0357241 | Bachelor of Design (Hons) in Creative Media Art Direction Week 10 — Week 13 Art Direction Guide: A Unified Creative System for Product Launch Continuing on my design proposal for the website, which I'm responsible for: I began by revising what I've done for the low fidelity prototypes with all of the planned features that are intended for our EMO:TION brand campaign goals: reduce emoji misconceptions and intellectual inequality among people of different cultures and generations. Not only focusing on my website design part solely, but I also discussed together with my teammates, following up with their progress, and showed suggestions and support for them, so that we as a team can progress together to deliver the best work we can do right now. So, I'm writing this blog t...

Collaborative Design Practice | Project Ideation Prototype

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Melvin Yung Khun Yew | 0357241 | Bachelor of Design (Hons) in Creative Media Collaborative Design Practice Week 9 — Week 11 CDP Project: Project Ideation Prototype After our design proposal, it's time to carry out the real deal: making the entire board game physically playable, where we made our final adjustments to our designs and prepared to produce all the game elements. Final Design ...

Collaborative Design Practice | Proposal

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Melvin Yung Khun Yew | 0357241 | Bachelor of Design (Hons) in Creative Media Collaborative Design Practice Week 5 — Week 8 CDP Project: The Gluconomy Game Proposal Starting on the design project, where we're tasked to "collaborate" with the original board game creator from other semesters, from understanding the board game and how it works, and other aspects. Here, we are responsible for redefining the board game by helping the original board game creator to align their goals much better with a visual change. Lo-fi sketch of new visual design for board game ...