Welcome! I'm Melvin Yung, ID 0357241

Melvin Yung Khun Yew | 0357241 | Bachelor of Design (Hons) in Creative Media Art Direction Week 10 — Week 13 Art Direction Guide: A Unified Creative System for Product Launch Continuing on my design proposal for the website, which I'm responsible for: I began by revising what I've done for the low fidelity prototypes with all of the planned features that are intended for our EMO:TION brand campaign goals: reduce emoji misconceptions and intellectual inequality among people of different cultures and generations. Not only focusing on my website design part solely, but I also discussed together with my teammates, following up with their progress, and showed suggestions and support for them, so that we as a team can progress together to deliver the best work we can do right now. So, I'm writing this blog t...

Melvin Yung Khun Yew | 0357241 | Bachelor of Design (Hons) in Creative Media Art Direction Week 1 — Week 9 Defining a Creative Solution for Community Impact For Project 1 of the Art Direction module, my group and I were tasked with developing a creative solution that responds to a real-world community issue aligned with the United Nations Sustainable Development Goals (SDGs). This project required us to think critically as a multidisciplinary creative studio—combining UI/UX, graphic design, animation, and visual storytelling—to identify a problem, justify its relevance, and craft an art direction concept that could create meaningful social impact. Our team selected SDG 10: Reduced Inequalities , focusing specifically on the growing issue of emotional miscommunication caused by shifting emoji meanings across cultur...

Melvin Yung Khun Yew | 0357241 | Bachelor of Design (Hons) in Creative Media Art Direction Week 1 — Week 6 Analyzing Art Direction Practices in a Creative Company To elevate our understanding of the importance of art direction in design industries, Mr Kamal has prepared an exercise for us to complete, which is to find a creative industry and conduct an interview to understand how art direction operates inside their company. Throughout this exercise, my group was able to take a peek into the real-life industry terms and recognize the structures inside a standard company that are made up of different teams working towards the same goal. Art Direction Practice in Bike Bear Company ...