Art Direction | Project 1: Art Direction Ideation
Melvin Yung Khun Yew | 0357241 | Bachelor of Design (Hons) in Creative Media Art Direction Week 1 — Week 9 Defining a Creative Solution for Community Impact For Project 1 of the Art Direction module, my group and I were tasked with developing a creative solution that responds to a real-world community issue aligned with the United Nations Sustainable Development Goals (SDGs). This project required us to think critically as a multidisciplinary creative studio—combining UI/UX, graphic design, animation, and visual storytelling—to identify a problem, justify its relevance, and craft an art direction concept that could create meaningful social impact. Our team selected SDG 10: Reduced Inequalities , focusing specifically on the growing issue of emotional miscommunication caused by shifting emoji meanings across cultur...