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Art Direction | Project 1: Art Direction Ideation

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Melvin Yung Khun Yew | 0357241 | Bachelor of Design (Hons) in Creative Media Art Direction Week 1 — Week 9 Defining a Creative Solution for Community Impact For Project 1 of the Art Direction module, my group and I were tasked with developing a creative solution that responds to a real-world community issue aligned with the United Nations Sustainable Development Goals (SDGs). This project required us to think critically as a multidisciplinary creative studio—combining UI/UX, graphic design, animation, and visual storytelling—to identify a problem, justify its relevance, and craft an art direction concept that could create meaningful social impact. Our team selected SDG 10: Reduced Inequalities , focusing specifically on the growing issue of emotional miscommunication caused by shifting emoji meanings across cultur...
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Art Direction | Exercise

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Melvin Yung Khun Yew | 0357241 | Bachelor of Design (Hons) in Creative Media Art Direction Week 1 — Week 6 Analyzing Art Direction Practices in a Creative Company To elevate our understanding of the importance of art direction in design industries, Mr Kamal has prepared an exercise for us to complete, which is to find a creative industry and conduct an interview to understand how art direction operates inside their company. Throughout this exercise, my group was able to take a peek into the real-life industry terms and recognize the structures inside a standard company that are made up of different teams working towards the same goal. Art Direction Practice in Bike Bear Company ...
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Collaborative Design Practice | Task 1

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Melvin Yung Khun Yew | 0357241 | Bachelor of Design (Hons) in Creative Media Collaborative Design Practice Week 1 — Week 5 CDP Project: Redefining The Gluconomy game Starting on the design project, where we're tasked to "collaborate" with the original board game creator from other semesters, from understanding the board game and how it works, and other aspects. Here, we are responsible for redefining the board game by helping the original board game creator to align their goals much better with a visual change. Original "The Gluconomy" Board Game ...
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Minor Project Self Reflection Compilation

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Melvin Yung Khun Yew | 0357241 | Bachelor of Design (Hons) in Creative Media PRJ 62204 | Minor Project Week 1 — Week 15 WarisanXR project: Self-reflection To mark the end of our CitrawarnaXR minor project , I worked together with my multidisciplinary teammates to design an AR experience that represents Malaysia’s multicultural heritage . In this blog, I will share my personal contributions throughout the project , from research and initial storyboards to character and emblem designs , as well as my reflections on what I learned and how this experience will influence my future in creative media . ...
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